When I first got into network marketing, I was told by the "higher-ups" (my upline leaders & heavy hitters, and industry gurus) that it is the "fear of rejection" that causes most network marketers to "not take action" to build their business.
But as the years have gone by, I've talked with many thousands of network marketers from all over the country (and world), and I now have a new belief regarding what it is that network marketers fear most.
Before I tell you what it is that network marketers fear most, I want to first add clarity to two things:
1. THE FEAR OF REJECTION
I believe that the "fear of rejection" is real for those network marketers who go after their "warm market" (family and friends). Even I had the "fear of rejection" when I was going after family and friends. After all, nobody, not even me, wants to get a "no" from a friend or relative. As many of us have experienced, if you go after your warm market long and hard enough, you eventually join the "NFL Club" ("No Friends Left").
However, when an astute and enlightened network marketer recruits other network marketers from Target Market Leads Lists, then there is absolutely no reason why that network marketer should choose to fear rejection. (The key word in the previous sentence is "choose".) Instead, they should embrace rejection, as rejection is inevitable; it's going to happen as one moves towards earning $10,000+ a month. Once I learned to go after network marketers, I never once had the "fear of rejection"; it totally disappeared (by CHOICE!).
2. THE FEAR OF FAILURE AND/OR SUCCESS
Some people have a "fear of failure" just as some people have a "fear of success". Neither of these fears are genetic; both of these fears are personal choices.
If a network marketer truly desires to succeed and make $10,000+ a month, then it makes no sense whatsoever -- it is totally illogical -- for that person to choose to have a "fear of failure" and/or a "fear of success".
So . . . what is it that network marketers fear most of all?
What they fear most of all is change.
Even when a network marketer learns how to "play the game of network marketing" and they learn to recruit other network marketers just like the Master Distributors and Top Earners, they often times still fear change.
Studies show that around 65-75% of people fear change, meaning that they don't like to leave their comfort zone or do so sporadically. This fear of change causes some network marketers to not invest in their business, or they invest in such a list but they don't make the calls, or send traffic to build their business or they make a few calls but stop because they choose to become distracted or they get a few "no's" and decide it's not worth it. And so on and so on.
It all comes down to the choices we make. The fear of change isn't in our genetics; it's a choice a person makes. A person CHOOSES to have a fear of change.
So, if you choose to have the "fear of change", then simply reverse it and choose to "embrace and welcome change". I assure you that if you choose to embrace change, and if you choose get to work doing those things that lead to success (such as investing in a Target Market Leads List, making calls, following up, etc.), that when you're succeeding in network marketing you'll look back at your past "fear of change" and you'll say with a chuckle, "That sure was silly of me!"