Updated: May 3
Ready to avoid a big mistake and increase your bottom line? Do you have download pages? You know, pages where people pick up their product after buying it from you?…
If so, have you TESTED those download pages? Odds are it never even occurred to you. But why not? You test everything else, so why not test your download pages, too?
“Wait, I don’t sell anything on my download page, so why would I test it?”
Oh-oh, let’s back up.
Any virtual real estate you have – including download pages – can be selling something for you. In fact, download pages can be the PERFECT place for promotion because your customer just made a purchase. This means they’re already in a buying mood. And who buys products? BUYERS do. If you’re not promoting something on your download pages, you are missing out on what might be thousands of dollars of revenue a month, depending on how much traffic those pages get.
So how do you best promote a product on your download page? Forget flashy banners and things that look like ads. Simple is better, which is why adding a link to your list of download links will usually give you the best results. For example, if your down load page has a list of videos, at the end of the list you will place a link in the same font and the same color offering them their customer discount on the product you’re promoting.
But don’t take my word for it – test it out for yourself.
When they click this link they are lead to a slightly altered version of your regular sales page. At the top of the page is a line or two letting them know that because of their purchase, they are entitled to a special discount on this product today.
Of course, you’ll want to remember to give them that discount, too.
So what should you test on your download page? The links you use, the placement of links and the pages you send them to. Remember to promote a product that is in some way directly related to the one they bought for best results.
Making this one simple change can potentially add thousands of dollars to your bottom line each and every year. Now that’s a great return on the investment of your time.