Updated: May 3
First, the bad news: If you’re telling customers that you’re only selling “X” number of your digital product, they’re going to think you’re a scammer.
Think about it. Back in 2000, you could tell people you’re only selling 1,000 copies and they would believe you. But it’s 2020, and people have seen this tactic so many times, they not only don’t believe you – it makes them question everything else you say.
Plus, how shortsighted can you be to limit how much money you make? Let’s say you put out a truly great product, but to create scarcity and make sales you decide to limit either the number of products sold, or the time during which you will sell them.
You make the sales, you pull the product, and your income goes to zero. That could be a big long-term loss for you.
Or worse yet, you claim you will pull the product but you don’t. Or you say you “may” stop selling, but you don’t. Or you stop selling for 2 days or 2 weeks or 2 months, and then you open it up again.
And your credibility goes out the door.
So how do you create scarcity of digital products without losing sales and credibility?
But most products can be sold forever without causing the buyers a problem. So in that case, what do you do to create scarcity? You use the second method, which is…
… Bonus packages. And the good news: It’s easy, it’s highly effective, and done correctly it can create sales for you for a long time to come.
Here’s how it works:
Go to other marketers who sell products that compliment yours. These should be products that have only been sold and have never been given away. Otherwise they lose their value.
Ask these marketers if you can do a deal: You get to give away their product to your next 50 / 500 / 1,000 customers or all of your customers during the next week / two weeks / month. In return they get a percentage of your profits, along with the email addresses of all the buyers.
Not many marketers will say no to this offer. They get paid for sales they’re expending no effort to make. PLUS they get the email address of every buyer so they can sell them more products later.
And the best part is, you can repeat this as many times as you like, always offering new products as your limited bonuses. Maybe you offer the “XYZ” product to early bird buyers during the first 10 days only. Then during the next month you offer the “ABC” product, and the month after that, the “DEF” product and so forth.
True, in theory you could offer this bonus forever, except that in reality the owner of the product you’re giving away has the final say on how many copies you can give out. And as you tell your customers, you have to follow their rules or you can’t give away any of their product.
See how this works?
Added bonus for you: You’re creating alliances with these product owners. If you treat them right you’ll be able to do more deals with them in the future as well.
Bottom Line: By using REAL scarcity in this manner, you can continue to sell your product for a long time to come. And your customers will respect you for it, too.